This is a weekly newsletter about the operational and financial side of running a service-based business. It is written for boutique studio owners, personal trainers, physical therapists, acupuncturists and other service-based professionals who charge for their time.

I am Amanda Vernor. I have run a boutique studio in Austin since 2009, and I still do. Most of what I write about here, I am also working through in my own business. I also consult on boutique studios and service-based practices through Balanced State Studio.

The writing covers pricing, revenue structure, payroll, team management and operations. Not mindset. Not motivation. If your business has a specific problem, it probably has a specific cause. Finding it is what I do.